In a survey conducted by USDA Outdoor Farmers Market, the following are the reasons why people go to shop at a local farmers market:
27% of the respondents gave freshness and taste as their main reason,
22% goes there to support their local agriculture,
18% noted that it was convenient to shop at a farmers market,
15% enjoyed the community atmosphere,
11% liked the variety of local agriculture,
While 7% were keen on price.