Once featured on the CNN as the flower garden of Europe, Kenya flower industry is easily and gradually losing its glory. Or isn’t it?
And yes, I’m speaking from a grower’s perspective because I am one. I want to give you a sneak preview, though.
Kenya has been an attractive flower producer because of her favorable growing conditions, cheap skilled labor and rising demand for competitively priced flowers in the main destination markets. I assume that’s public knowledge.
No wonder in 2014 Kenya was in the top 5 countries that exported the highest dollar value worth of flower bouquet. #4 to be precise as shown below. [Source: World’s top export]
- Netherlands: US$4.7 billion (48.1% of total flower bouquet exports)
- Colombia: $1.4 billion (14.1%)
- Ecuador: $798.4 million (8.2%)
- Kenya: $698.5 million (7.2%)
- Ethiopia: $610.4 million (6.3%)
You don’t achieve such kind of results over-night, do you?